Marketing News

Comic Kenan Thompson Lands Jokes (and Clean Dishes) in New Cascade Campaign

The New & Improved Cascade Platinum Plus features an upgraded formula designed to remove up to 100% of food and deliver a spot-free shine and dry.

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By: Lianna Albrizio

Associate Editor

Cascade is launching New & Improved Cascade Platinum Plus to address consumers’ top concerns of stuck-on food, tough grease and spotty dishes. The new product features an upgraded formula designed to remove up to 100% of food and deliver a virtually spot-free shine and dry. In a new campaign to support the launch, the brand enlisted comedian Kenan Thompson to help put the product to the test and encourage consumers to embrace cooking at home without fear of the tedious cleanup. Acti...

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